Archive for the 'Marketing' Category

Last night ArenaNet posted a letter from Mike O’Brien, their head honcho, concerning all the rumors swirling around about Guild Wars 2.  This subsequently has spawned even more discussion, with many people posting about being mad at ArenaNet for the delay and how Guild Wars 2 was doomed to failure, and others just plain saying [...]

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Today NCSoft released their quarterly earnings report, and I was quite frankly surprised by some of the numbers for Guild Wars.  For the quarter ending Decemeber 2008, Guild Wars had 5,803,000 activated accounts.  This number itself was not so surprising as I recall ArenaNet publicizing passing 5 million units sold. What surprised me though was [...]

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This article was originally posted 28 March 2007 on Guild Wars Guru.  I am reposting it a year and a half later because I am writing an interview that discusses these same issues, and I think comparing where we were before adds a good perspective.
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Guild Wars 2 and a Fansite Visit Postscript

Two months ago I [...]

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I just got back last night from the 5th annual Penny Arcade Expo (PAX) held just up the road in Seattle and I am beat!  58,500 people attended, meaning it now rivals the old E3, and the lines and crowds really showed it.
This was my first time at PAX.  I had meant to go last [...]

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This is an article I originally wrote 6 months ago for new PvP players in my guild, Team Love, but I think it is relevant for even experienced players.
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One of the goals of the Team Love project is to help unknown PvP players become known and get recruited into decent guilds.  This past week some [...]

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